About Us

What’s so special about Ternary Data?

The Ternary Story

Let’s face it – Winning with data in the real world is hard. It’s time to get back to basics.

Ternary Data is a group of recovering data scientists and veteran data engineers. We started Ternary Data after growing tired of seeing business after business fail to get value from their data science initiatives. While data science can bring untold upside to a business, the real world is a different story. The hard truth is that up to 85% of real world data science initiatives fail. Let’s face it – Winning with data in the real world is hard. Unfortunately, real-world experience in winning with data is in short supply.

Your business is all about ROI. Not just cool AI.

Our clients ultimately care about ROI, not just cool AI or nifty data science tricks. At Ternary Data, we get back to basics. Ternary Data takes a refreshingly honest and realistic approach to helping you win with data. Our clients choose us because we cut through the thick fog of data science hype, and focus on practical things that create real business value. Let Ternary Data help you get more value from your data.

Our Team

We are veteran data engineers, data scientists, and architects. Rest assured that you’re dealing with people who have deep real world experience (and the battle scars to prove it). We can guide you in your journey to win with data.

Joseph Reis

Joseph Reis


Joseph Reis is a “recovering data scientist” who has worked in the data space since the early 2000s. While working with many companies in data science, analytics, and data engineering, Joseph realized that winning with data required much more than algorithms and infrastructure.

As co-founder of Ternary Data, he now spends much of his time helping companies make sense of their culture, processes, and architecture around data. Joseph holds a BS in Mathematics from the University of Utah, and certifications in both AWS and Google Cloud. He’s also the co-founder of The Utah Data Engineering Meetup, SLC Python, and sits on the board of Utah Python, a non-profit dedicated to advocating Python in Utah.

Matthew Housley

Matthew Housley


Matthew Housley is a “recovering data scientist” and former academic. After completing his PhD in Mathematics at the University of Utah in 2011, he taught Mathematics for several years.

In 2015, Matthew accepted a job as a data scientist at Overstock.com and quickly discovered the vital need for processes, team building, engineering and architecture to deliver value from data science and machine learning. Shifting his focus from data science to data and cloud engineering, he worked extensively with Amazon Web Services, Google Cloud Platform, Containers, Apache Airflow and GPUs among other technologies.

As a cofounder of Ternary Data, Matthew works with clients to deliver business value by building data foundations. He has certifications in both AWS and Google Cloud.

Let's Work Together

Ternary Data will help you get a greater ROI from your data. Contact us today.

Our Partners

Ternary Data partners with the best of breed in data and AI.