The extended weekend is here (for many of you). Say goodbye to 2018! Bring 2019 in with these great data and tech reads. Have a great weekend.

  • SAAS Multiples Cratered (Medium)
  • How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually. (New Yorker)
  • A Look into Microsoft’s Data-Driven Approach to Improving Sales (HBR)
  • Why Data Is Never Raw (New Atlantis)
  • 3 Ways to Avoid the Analytics Death Curve (Datanami)